Home > Uncategorized > A story about a B2B business failure…

A story about a B2B business failure…

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From G2link who regularly blog intelligently in B2B credit issues in the US

Briefly put, a bad debt was incurred for a substantial amount after a client kicked off a “new initiative”. The credit reports gave the go ahead and the authors conclusion is that these cannot always be relied upon

That is true in isolation but you cant form the bigger picture without them

The key lesson (and perhaps the author didn’t quite nail this) is what was the nature of the “new initiative” What drove it? Desperation or restlessness? How costly was it? And how high risk was the strategy?

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