Home > Uncategorized > Newbury Racecourse dresscode. The perfect way to lose your customers

Newbury Racecourse dresscode. The perfect way to lose your customers

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Those of you that know me will know that I am a big fan of National Hunt racing. I am lucky enough to live in a part of the country where many of the top courses are located and following the seasons narrative is a big part of my winter

Newbury is one of those courses and a special one too. Quality racing and the feeling that you are at one of the true centres of the sport. The audience there is a lotmore country set orientated than Ascot or Sandown say, most especially in the members stand which is one of the best of its kind in the country

And that is where they have the lost the plot

http://www.theguardian.com/sport/blog/2013/dec/01/newbury-hennessy-dress-code

Frankly turning people away because they are wearing jeans is bad enough (“go into town to buy trousers” was the verbal instruction) but checking women’s “length of skirt” is beyond satire

Racing remains a popular visitor attraction in this country but like any other it has to fight for its market share. Or should know it should have to. Turning away paying guests on this most flimsy of pretexts is about as damaging to your marketing as it is possible to envisage. And this from a course which has had its share of financial difficulties too.

You would struggle to find a worse example of PR than this baffling behaviour

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