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Dreadful product launches

indexThanks to the always excellent Real Business magazine for this entertaining piece

The two that stood out for me were Dasani water and Apple maps. In the first instance it was impossible to understand how they thought for one second that the origin of the water would remain secret. In the second it was a perfect case of hubris from a company that believed all it touched would turn to gold. I am an Apple user and a fan but Apple Maps was extraordinarily bad.

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